Saturday 15 June 2013

MLF-Products

 Maple Leaf Foods put the innovation as a key focus and they launch around 100 or more new products a year in hard effort to rejuvenate product categories and create new ones. Maple Leaf Foods divided their products into three categories, Together coordinating and complementing each other :-
  1. Meat product groups 
  2. Bakery product groups
  3. Agribusiness product groups 
Meat Product groups: - Value adder-products are produced by MLF. Brands include Maple Leaf, Schneider's. After company increased the prices in May 2013, meat volumes became weaker. McCain, the CEO of MLF, said that they were not planning additional significant cost boost up this year for its meat, which include Klik luncheon meat.

Bakery Product Groups: - MLF is leader fresh and frozen bakery and pasta products. Brands including for bakery products are Dempster’s, Olafson’s, New York bakery, Bon Matin, U.K bakery. Their North American and U.K bakery operations are the leading brands of fresh and good quality product in Canada.

Agribusiness Products Groups: - As we all know agribusiness is the business of agricultural productions. Agribusiness operations include hog productions, biodiesel and are the integral part of our protein operations. Maple Leaf Foods is widely traded on the Toronto Stock Exchange (TSX) under the symbol MFI.
Reference: -
1. http://www.youtube.com/watch?v=RZasf0Pf8a0
2. http://www.mapleleaffoods.com/en/corporate/company-info/

1 comment:

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