Maple Leaf Food-Safety (after outbreak)

After the 2008 incident, the company has doubled the testing of products before shipping and also improved its exploration of the results. The 2008 year was the worst in the history of company. It decreased the rating of MLF’s ratings from 66 out of 100 to 8 out of 100. Then during 2009 company used so many safety aspects to improve its reputation and because of this their reputation raised to 40 but the crisis was still damaging for the company. The crisis resulted in a 27 million dollar lawsuit.

Company is taking all the mandatory actions for future prevention. Company rebound the slice meat which was the root of the Listeriosis crisis. After crisis they started using price discounting and coupons to attract the people to buy the product. Michael McCain said “It's blindingly clear that Maple Leaf was responsible for the loss of 21 lives,” and he told a meeting of The Toronto Star’s editorial board. “I felt that personally”.

To rebound from 2008 tragedy, company used the attributes that are transparency, credibility, commitment, and honesty. Company organized the safety pledge in which the company used to take so much commitment to gain people faiths regarding products like company commit to become a global leader in food safety in which company’s chief food safety office lead to implement the best practices on sanitation, testing, technologies, product formulations and manufacturing.
1. http://www.mapleleaf.com/en/market/food-safety/food-safety-at-maple-leaf/food-safety-pledge/
2. Stanwick, P. A., & Stanwick, S. D. (2012). The food recall crisis at maple leaf foods. The Business Review, Cambridge, 19(2), 34-42. Retrieved from http://search.proquest.com/docview/1021060389?accountid=3455